Search Retargeting

There are a few Search Retargeting options to choose from. The following is a list of Search Retargeting options:

Search Visitor Recapture

In this form of Retargeting, advertisers are targeting visitors who specifically entered your site via search. Anonymous cookies are set, and visitors are reached through a combination of ad networks.

Search Engine Targeting-Driven Search Retargeting

This is a great way to reach out to those searching on major search engines. In this case, anonymous profile information is collected by the search engine. Since Yahoo is live with a search publisher-driven solution, you will have a far larger audience to tap into.

Publisher-Driven Search Engine Retargeting

Start with a solution that allows you to target your own search users. Those visitors who use your site are likely to have strong brand affinity to you. Current customers are easier to influence and are more likely to return to your site for future purchases.

*Speak with an account manager today to determine which Search Retargeting option is right for you!